🏦 3 Mn non-dilutive marketing growth capital

Amwal secured a 3 Mn SAR non-dilutive marketing spend commitment from Saudi National Bank

🚀 30 Mn consumer financing capital from Tajeer finance

Amwal is finalizing an agreement to pilot a new embedded consumer finance product with Tajeer finance.

✈️ Expansion into the travel sector

ALMATAR, one of Saudi Arabia’s largest travel aggregator has just signed with Amwal.

Alternative Airlines, a major international airlines BNPL provider , is going live with AMWAL in 2026. brand with a strong footprint across the Gulf.

Bank endorsement is one of the hardest moats in fintech. This commitment signals long-term alignment and product readiness for massive scale.

The spend commitment will be divided into two equal tranches, and will involve above the line and below the line pushes through SMS, push notification social media, and out of door marketing spend.

This is one of the best subsidies for growth and the best GTM channel we can ask for. The first spend should coincide with Ramandan.

Beyond the obvious wins, we see the following structural second-order effects:

Tajeer finance, a company owned by Alsulaiman group, is piloting a new consumer finance product through AMWAL with an initial capital pool of 30 Mn.

Amwal will manage the payment infrastructure, merchant onboarding and reconciliation, while Tajeer will manage the underwriting, risk assessment, and the loans servicing.

This initiative further positions Amwal as a new market leader in embedded financing and allows us to expand beyond card-based installments into direct consumer credit—fully embedded at checkout.